SEO case study – Maguire Jackson
The Company
Search engine optimisation (SEO) is a key feature of the new, highly functional
website designed for Maguire Jackson by SynergiDesign.
Maguire Jackson is a leading independent Birmingham estate agency with over 40 years
experience, and a professional understanding of the property market in central Birmingham.
They specialise in arranging residential sales and lettings in prime locations in
the city in addition to commercial sales, lettings and acquisitions in the city
fringe and Jewellery Quarter area.
Maguire Jackson is a consistent performer at the top of the industry’s ratings and
was named ‘Residential Agent of the Year’ in 2007 by Insider Property Awards.
Our SEO Results
Our work has meant that Maguire Jackson has moved from almost obscurity in the Google
rankings to the highest positions achieved by a Birmingham estate agent on Google.
This means that they are getting a high volume of lettings and sales enquires.
Just under a year on, the search engine optimisation work carried out by SynergiDesign
enables Maguire Jackson to enjoy constant Page 1 rankings with Google and other
search engines for all their relevant search terms and their website has a built-in
lettings and sales enquiries fast-track feedthrough and database.
Sample Maguire Jackson Google Search Engine Results
Background
Their rapid growth and popularity as a specialist in their field necessitated a
new website with high level functionality and specifically targeted search engine
optimisation to enable them to capture the attention of property-seeking website
visitors.
The functionality of the new, search engine optimised Maguire Jackson
site provides them with a competitive edge in the estate agency field.
The Process
Comprehensive property database - The site’s search engine optimisation is geared
to a comprehensive property database developed by SynergiDesign to the company’s
requirements. Using ethical SEO methods, the database is extremely search engine
friendly and has rapidly delivered highly successful results.
SEO aims - Its SEO success is due to the close working relationship between SynergiDesign
and the company directors. After discussing the SEO aims for the site, SynergiDesign
advised and explained how these could be achieved in order to achieve more lettings
and sales enquiries.
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Web design summary:
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