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How SEO Works

SEO Facts

There is no available software that we would recommend to automate the search engine optimisation process. Outstanding results in search engine optimisation can only be achieved through professional research and analysis which lead to success in the search engine directories (MSN, Yahoo, Google)- this is not a job for the amateur.

What you need to know about SEO

Software is used by search engines like Google, Yahoo and MSN to seek information about your website; you may have heard the term 'search engine spider', for this is what this software is generally called, because it searches the web. In reality this software is reading the text on your site, which must be of the right quality to attract their notice, so your text must be effectively targeted and robust and the text must not be hidden by special effects. Technologies such as Active Server Pages (ASP), JavaServer Pages (JSP), and elements contained within frames, can also contribute to poor search engine performance. The use of cookies, session variables, and non-standards-compliant HTML can cause a decrease in your search engine positions.

Your pages should appear on the front page of all the main UK search engines, for all your main keyword targets; if this is not happening then search engine optimisation is likely to be the solution for increasing the profitability of your online business.

Research shows that 85 percent of Internet consumers use search engines and directories to locate the Information, products and services they require and most of these will not bother to look at more than the first one or two pages listed by the search engines. As consumers rely on search engine results, search engine optimization is the most cost effective way of generating worthwhile site traffic and activity and will probably pay for itself.

SEO results for web design birmingham UK

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects

The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society

Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.

Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby

Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove

Web Applications / Software Development

Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System