Social Media Marketing Goals
Your social media marketing goals
Just like any marketing programme, you need to know why you are investing in social media marketing and what you want to get out of it.
Plan your social media marketing strategy thoroughly, stating measurable goals and business outcomes, before committing to the medium. It is not sufficient to link your business to Facebook, Twitter, YouTube, FourSquare, Digg, Delicious, etc and go away and leave it.
- Gain an understanding of how digital marketing functions
- How will you utilise the way customers use social media?
- Understand your customers’ behaviour and your potential market to get an idea of which strategy will work best for you
- Develop an action plan, identify resources, state measurable outcomes and set a timescale
- Decide how you will maintain the new communications links that you will build up with your customers
- Research the information you gain from your social media contacts to improve aspects of your business and reinforce customer service
- Create a road map for where you want social media networking to lead you
- Outsource your ideas to a professional to ensure you get the best results
New data compiled by online ticket seller Eventbrite showed that across all social channels, there was a clear gain in dollar amount every time a consumer “shared” news about one of the firm’s events — data that has a direct corollary to any company using social media as a way to advance its brand.
For the report, Eventbrite tracked all ticket sales driven by sharing through each social channel and then divided that number by the total number of shares initiated through that channel via the Eventbrite platform to find sharing results in real dollars.
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Diamond Dealer Direct is a long-established diamond merchant and manufacturer
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Web design summary:
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