SEO and Social Media Marketing
When a website is listed or bookmarked in one of the social media sites, other users can grade the site and its content. It is therefore essential you have original, relevant and informative copy that includes key words and phrases.
Viral Marketing and Video Marketing
An important aspect of social media marketing is commenting on other sites and being active in online communities. As visitors to your site comment on blogs and articles, they can add their own links, and increase traffic to their sites. Your marketing plan should include how you will respond to others’ blogs, articles etc.
This is termed viral marketing. When a site, video, or article goes viral, it means it’s being promoted all over the Internet through people visiting it.
Online video and streaming video has become increasingly important for businesses and individuals offering new ways of promoting products and services with offsite content to the relevant target audience.
With online video sharing websites such as YouTube and Vimeo increasing in vast popularity there is great potential to broaden exposure of your company, products and services.
We can offer your business various services to promote and engage to potential customers.
Improved search engine rankings
Help potential customers who are searching for your products to find your website!
To get excellent exposure through social media we have to enlist the help of the search engines. Using valid SEO (Search Engine Optimisation) techniques such as link-building social media platforms will develop your online presence and attract more website visitors.
How it works
The inclusion of an SEO strategy in a social media marketing effort and vice versa, increases the value of your investment. Professionally optimised social media content marketing can attract new network participants through their search. News content distributed via social news and bookmarking channels can facilitate links to your company website content directly and indirectly.
Why it works
So you can see that by setting your business up on social networking sites and adding professional search engine optimisation your business website will climb higher in the SEO rankings. And simply responding to customers’ messages gives you a strong communication link with the added bonus that it helps to drive more traffic to your business website.
Read more on Social Media Marketing