Search engine optimisation - pay per click (PPC) advertising
Search engine optimisation - pay per click, Google Ad Words.
Search engine optimisation enables the
search engines' to assess which websites to place on the search pages and in what
order they should appear. PPC or pay per click advertising and Google Ad Words by
SynergiDesign (Birmingham) are further methods of gaining a high ranking with
the search engines (Google,
Yahoo, MSN).
Pay per click (PPC)/Google Ad Words are simply ways of advertising online for which
you pay, using relevant targeted search terms or key phrases
relevant to your business.
“Chetan and his team provide an excellent service. Not only does it take us less
management time but the net cost, taking into account advertising costs, is close
to nothing.”
Francis Toye, MD Unilink Systems
How pay per click (PPC) or Google Ad Words works
With SynergiDesign (Birmingham)'s Search Engine pay per click service (or Google
Ad Words) we work in partnership with our customers, and, following intensive consultancy,
determine key phrases or search terms that are relevant to your business. SynergiDesign
will create an online advertisement campaign that will be placed by the search engines
on the results pages, next to the search results, whenever one of your search terms
is entered. These are 'sponsored links'. This method of search engine optimisation
helps to ensure that your website is highly visible on the search pages and you
only pay when a visitor actually clicks on your advertisement.
A Managed Search Engine Pay Per Click Campaign...
We manage all of the search engine e.g. Google Ad Words campaign for you, conducting
search engine behaviour and search terms analysis to optimise the number of targetted
visitors to your website. The service actively works to diminish the number of wasted
clicks by effective search engine user analysis for your sector / service and key
search term optimisation to maximise the relevance of click throughs to your website
and research so that you pay the lowest amount for each click through.
Customers visit your website...
The advantage of this method of search engine optimisation is that you are advertising
to customers who are already interested in your product or service. Your advertisement
then acts just like a website search page result as customers can click on your
web advert to enter your website, find out more about your services or purchase your products.
You can monitor your results.
Using this method of search engine optimisation we can review your search engine
advertisement, search terms and the amount you are spending until the results meet
your objectives.
You set your own budget.
You decide how much you want to spend on the pay per click advertisement and how
much you will pay per click, per day, etc. Your ranking will depend on how much
you are prepared to pay for your advertisement and what sort of competition you
are facing. We can advise on this.
If the finances work out...
You may wonder what benefit there is to your business in paying for people to visit
your website. The overall outcome may be that customers are paying more in the purchase
of your goods or services than you are paying out in attracting them to your site.
Any advertising campaign costs money but the aim behind it is to increase profits.
The profit margin will determine whether this method of search engine optimisation
makes good business sense.
"Diamond Dealer Direct are a major diamond dealer merchant in the Jewellery Quarter
Birmingham, we have been working with SynergiDesign in our SEO and Pay Per Click
campaign, we feel the service has been exceptional, our understanding of the concept
was fairly moderate - I found they were able to manage the campaign from the outset
and give us information we require with extreme efficiency and have produced results
for us from the outset, whilst still supporting us and enhancing our knowledge along
the way. The results have been fantastic and our sales are increasing with relevant
traffic, our conversion rate is going higher and higher due to their efficiency
and technical knowledge in this area. We will continue to work with them and believe
it will continue to drive our sales forward."
Raj Vora, Director - Diamond Dealer Direct
SynergiDesign's search engine optimisation (SEO) advice service
Contact us for further information about all aspects of search engine optimisation:
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