Maguire Jackson Case Study – Estate Agent Website With A Professional Image
Maguire Jackson is a leading independent Birmingham estate agency with over 40 years
experience, and a professional understanding of the property market in central Birmingham.
The company’s prestige and experience had out distanced their existing site, which
was undistinguished and lacking in functionality and SynergiDesign were called
upon to provide redevelopment and updating.
The result is an outstanding, highly interactive 21st century estate agency portal.
The Maguire Jackson Website
The functionality of the new, search engine optimised Maguire Jackson
website provides them with a competitive edge in the estate agency web design field.
Appealing strongly to the younger executive, city centre flat-buyer, the website’s
sophisticated technology reinforces the aspirational culture by providing a polished
performance for such discriminating customers.
It is equally appealing to corporate customers looking at the commercial property
market, promising swift and effective progress through the site.
Search engine Optimisation (SEO) and Pay per Click campaign
The organic
search engine optimisation and pay per click campaign that SynergiDesign has
been carrying out for Maguire Jackson has had a significant impact on increasing
their new enquiries, lettings and sales, in what is a highly competitive market
– that of property sales and lettings in the centre of Birmingham. The positioning
for key search terms sees them on page 1 of Google, with the positions improving
all the time.
Increase in Website Traffic, Enquiries, Sales and Lettings
Traffic to the website has increased dramatically in the last 12 months.
SynergiDesign first began the re-design of the Maguire Jackson website some 12
months ago. Statistics show that the number of visitors to their website in the
last 12 months had around a 450% or 6 fold increase! This has resulted in a quantifiable
increase in new business enquiries resulting in an increase in sales and lettings
for Estate Agent’s Maguire Jackson.
Fast Track Enquiries
The introduction of the Fast Track Sale & Lettings
enquiry forms has also dramatically increased the number of new enquiries
they are receiving, creating a stream of satisfied clients on the lettings and sales
front as well as for Maguire Jackson!
New Video Page
Maguire Jackson’s expertise in the Birmingham city centre housing and property market
has led to considerable media exposure. The company web site now capitalises on
this, with a new Video page on which
site visitors can re-play the recordings of interviews with Philip Jackson and his
staff.
Flash Search Options
A key point of the site is the innovative Flash Search Option on the Home Page which avoids
the necessity of reading through paragraphs of text . This facilitates a rapid search,
a good experience for the online visitor giving them instant access to a choice
of three Property Search facilities with which to search the property database.
Audio Podcasts
A selection of Audio Podcasts, or 'Audiocasts' are available for listening to directly from
the website or for download and playing later on an MP3 player for convenience.
Essential topics covering aspects of buying, letting and renting within Birmingham
City Centre are included and will be regularly updated as information changes.
News Updates
News Updates can be accessed from graphical quick-links on each page, featuring
the latest news items and images about Maguire Jackson and the Birmingham city center
property scene.
Website Branding
The website is strongly on-brand, reinforcing the well-known Maguire Jackson corporate
logo and design.
Property of the Month Feature
An additional feature is available on the Home Page showcasing selected commercial
and residential properties to rent or buy.
Chinese Language Page
In regard to Birmingham’s large Chinese population and with a view to future development,
a page has been provided for Chinese language speakers.
Design Summary:
View more information about the responsive mobile mobile web application Synergi Design built for Maguire Jackson
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SynergiDesign
won the contract and created the software (secure, interactive, web-standards compliant,
meeting the highest of web accessibility W3CAAA standards, web software) to undertake
this marketing activity and analyse its success.
"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society
The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe.
SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.
SynergiDesign
carried out the successful design of their property website and also provided a
range of high end glossy brochures:
"I am writing to congratulate you and your team for the first class sales brochure
that you have produced for our latest development in Belgravia"
Rigby & Rigby
Presentation
for an Automotive international trade show in Japan on behalf of the government
agencies we designed an impactful presentation pulling together content from a variety
of automotive manufacturers.
"Many thanks for your help on this project and turning it around within such a
short timescale. I was most impressed with your level of expertise and service and
will happily recommend you to other colleagues."
Ginny Truslove
Web Applications / Software Development
SynergiDesign
have created an innovative, versatile and highly functional website and CMS for
SO LONDON Publishing. The website and bespoke content management software are designed
to the highest .Net 2 and CSS programming standards which allow for online management
of the magazine including:
- magazine issue management
- articles and article ranking
- image management
- image auto optimisation and resizing
- complex banner advert management
Diamond Dealer Direct is a long-established diamond merchant and manufacturer
with a recently acquired retail outlet which now enables them to deal direct with
the public giving access to one of the UK’s largest stock of internationally recognised
certified diamonds from the top gemmology laboratories. A high end ecommerce shopping
website and content management system with a sophisticated and customised pricing
software system and also an extensive search engine campaign was developed for Diamond
Dealer Direct.
Web design summary:
- Web Design
- Ecommerce shopping cart
- Search Engine Optimisation
- PPC campaign
- Bespoke Content Management System
- Reporting System
- Order Management System
- Registration System